But I dont want to go back to school

Posted by Kevin O'Driscoll on September 3, 2013

How can I get myself to do what I need to do?

While we all took and some of us teach “time management” courses at some time in our adult life, it alway seemed so great in theory but horrible in practice and I never knew why. After speaking to many of my peers, I realized I was not alone in these feelings. We could get all pumped up to get organized, get focused and get going but it became one more thing we needed “to do” that day.

Well over the last couple of weeks I have been reading a book, “How can I get myself to do what I need to do?” as well as listening to several audios by a gentleman, Terry Gogna. I had the pleasure of spending a little time with him at a recent weekend business conference I attended with my family. Read article / comment »

When it absolutely positively has to be there overnight!

Posted by Kevin O'Driscoll on February 1, 2013

When we hear that, we picture that Fedex truck arriving at your home or office or that plane with the big FEDEX on the side

Your Unique Selling Proposition (USP) is a critical area for the success of your business in the highly competitive market you are in. It is what sets you apart from the “also-rans” in the market who are spending more time and money on marketing than necessary for their success.

Lets look at a couple of the most powerful ones that define a USP and their industry success. Read article / comment »

The 10 Most Powerful Musts in Marketing

Posted by Kevin O'Driscoll on December 10, 2012

Whenever I meet a Business Owner or an Entrepreneur the first question I ask is “how does your Marketing measure up”? Their usual response is that their Marketing Sucks! How about yours? If you are like most, Marketing is the last thing that you work on in your business. You are either doing the technical part of your business or you are putting out fires. You usually don’t have a clear plan or strategy on how to set up a successful Marketing initiative in your organization. Most of the time, we are being reactive instead of proactive. We wait until business slows down and then we put a bunch of money into different media sources in hopes that business gets better. Typically, this doesn’t work. But if it does, we don’t measure it, to see what part of our message inspired our clients to come in the door or call us on the phone. If you would like to develop a Marketing Strategy that will give you awesome results, consistent traffic and more profits, I encourage you to read on. These are the 10 Powerful Musts that your Marketing Plan should have. Read article / comment »

Keep in contact with your current customers at least every 90 days

Posted by Kevin O'Driscoll on October 15, 2012

You have worked very hard in developing and defining your products and services. Then you have worked very diligently in getting the word out about to prospective customers about your wonderful offerings in the marketplace. Your efforts have been rewarded with orders from your prospects. Yes, you have turned suspects into prospects and prospects into customers. Hopefully, they are the paying kind! Now, your next task is to keep these new customers coming back, along with your established, previous customers. By establishing a program of keeping in contact with your customers every 90 days, you can help ensure that your current customers and a steady stream of new customers will keep coming back to you. This White Paper will focus on the nuts and bolts of implementing a successful strategy to help you to develop a program to keep in contact with your customers every 90 days.

Benefits Of Contacting Your Customers Every 90 Days: Read article / comment »

Lessons I Learned from Paris Hilton

Posted by admin on September 8, 2012

Today we’ll talk about shameless self-promotion. That’s right, I said it! Shameless! After all, we are learning from Paris Hilton here.

It’s all about self-promotion! Self-promotion comes in many forms and you can use different tactics to get your name out there. Look at politicians! Talk about self-promotion and in some not so discreet ways, at that. But, seriously, consider some of the major superstars we all know. Madonna, Donald Trump, Howard Stern and Bill Clinton, just to name a few.

We all self promote. Did you raise your hand in class to show the teacher you knew the answer? Of course! That’s self-promotion. This is the kind of self-promotion we are talking about. With dignity, class and the knowledge to back it up. If you self-promote only to prove you don’t really know what you’re talking about, you’re going to lose business. Read article / comment »