The Money
When helping your clients move people to action… your clients words matter and here’s what I mean: A starter message for your client could sound like: “We’ll help you get 100 VISITORS to your website per month.” This is closer to the money: “We’ll you get 100 targeted CALLS per month.” This is even closer to the money: “We’ll help you get 100 targeted CLIENTS per month.” This is closer to the money again: “We’ll help get you 100 highly targeted, affluent, clients who only want to buy your premium services each