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Decoding WOM Messages

Today’s lesson will focus on how Word of Mouth (WOM) messages are delivered and what you can do to influence those messages. There are essentially 3 methods of WOM: Expert to Expert Expert to Peer Peer to Peer   When experts are discussing your products and/or services you will most likely receive a noticeable increase in sales and new customers, so obviously this is one of the best things that can happen. You can also facilitate this outcome through offering free products to experts for them to review. Expert opinions can also bring about new ideas that fuel new products,

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WOM – Meets Customers Head-On

Today we’ll cover the idea of shortening your customers’ decision-making process with positive word of mouth (WOM). There are essentially 5 stages in the decision-making process. They are: Give the product a chance and transition from a “no” to a “maybe”; Check out the options and investigate different products available; Observe the product to check for potential benefits, features, and operations to see if it fulfills a need; Become a customer and purchase the first item. Customers will be discriminating with their first product as they form their opinion of the business; Purchase again and start spreading positive WOM as

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Harness the Power of Word of Mouth

Today we’re going to discuss how to harness the power of Word of Mouth (WOM). This will include the six-step process to success and the 30+ (that’s right, I said 30) ways to harness the power of WOM. So now that I have your attention, let’s get started! There are six steps to harnessing WOM: Understand your customers’ values and priorities so you can better understand why they would want to buy your products; Understand the different adopter types: innovators, early adopters, middle majority, late adopters and laggards; Identify which decision stages are needed for your product to be adopted;

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Word of Mouth Tactics – Part 3

Last time we covered the second series of word of mouth tactics which will help you develop a system to shorten the purchasing decision time of your customers to exponentially increase your profits. Today we’re going to discuss the nine levels of word of mouth that gives you a tool to measure word of mouth circulating around your company, products and/or services. You will then be able identify where the negative or inferior word of mouth is coming from and develop ways to combat it. As we launch into the nine levels of word of mouth, it should go without

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Word of Mouth Tactics – Part 2

In the last post we started our series on word of mouth and explored how to make your customers’ purchasing experience a short, easy one. We are going to continue along that thread a bit today as we will be discussing the power of word of mouth and how to shape it to your advantage. The reality is everyone needs an advisor to guide them when they are making a decision. We often rely on the expertise of others to assist us in our decision-making process as we learn about their experiences. When you take the time to understand how

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