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Another Secret Revealed

In the last post we outlined the first secret to building a solid customer service plan and how to establish your vision for your business. Today we will discuss the second secret in elevating your satisfied customers to raving fans. It is imperative that you know what your customers want. Familiarize yourself with who your customers are and you will know better how to serve them. Demographics are extremely important here. An upper-class woman in her 30’s is going to have completely different expectations than a blue collar worker in his 50’s. You need to do the following four things

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Shhh… I Have a Secret

Customer service is a hot topic and can make or break your business. Consumers have little patience for poor customer service and easily get tired of waiting in long lines, trying to get a live person on the line, going through an interrogation to return something, or trying to communicate through a language barrier. If you provide your customers with a simple, efficient, pleasant experience they will revisit your business over and over. More importantly, they will become a champion of your business and recommend it to everyone they know! There are three secrets to good customer service; the first

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Add Some Compost

    In the last post we covered the first three of the 7 specific areas you need to consider in your franchise prototype process. To refresh your memory they are: Primary Aim Strategic Objectives Organizational Strategy Management Strategy People Strategy Marketing Strategy Systems Strategy   These 7 areas will fine tune your plan for the ultimate level of success. Today we are going to examine the last four. Think of constructing your business model like planting a tree. At first, it’s so small and weak you wonder if it will even make it through the night. But as you

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The Corporate Puzzle

These are the 7 specific areas you need to consider in your franchise prototype process: Primary Aim Strategic Objectives Organizational Strategy Management Strategy People Strategy Marketing Strategy Systems Strategy These 7 areas will fine tune your plan for the ultimate level of success. In this post, we are going to cover the first three.   Primary Aim It’s essential in business development to set goals and see a vision for the future. This needs to go beyond the business as you must consider what you want out of life. What do you dream about? How do you see your success

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Mortar Makes it Happen

Today we are going to examine the three keys to business development and how you can put the right bricks in place to build a solid foundation. There are three main areas of business development: ·      Innovation ·      Quantification ·      Orchestration If done well these three areas will help you build a solid foundation for you business. Let’s consider each one of these for just a minute. Innovation Innovation should not be confused with creativity, which is the expression of ideas. Innovation is taking these ideas and putting them into action. This is where a large amount of your focus

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