In the last post we covered the first two of the 5 biggest mistakes you can make in dealing with big fish clients. Today we’ll cover the third and fourth ones: Taking on More Than You Can Handle and All Your Eggs in One Basket   Taking on More Than You Can Handle When you take on too much, your business can’t keep up and as a result you can easily lose control of everything and find yourself unable to function. There is no doubt that you want your business to be successful, but you need to have a plan

There are 5 big mistakes that will kill a deal with a big fish. They are: Not meeting the client’s expectations; Mishandling a client crisis; Taking on more than you can handle; Putting all your eggs in one basket; Up cash creek without a paddle. Any one or combination of these may not only kill the partnership, but also has the ability to take down your entire company. We’re going to take a bit of time to discuss each one of these; in this lesson we’ll cover the first two. Not Meeting Client’s Expectations It is essential you give your

The last post focused on negotiating with your big fish and how you can nurture and build on the relationships you are creating. Today we’ll discuss the power your fish has and how to utilize that for your benefit. One of the most important aspects of this is to keep your cheerleader cheering. This refers to the ally you created in the company that needs to stay loyal to you in order for you to continue a profitable partnership with your fish.       There are a number of ways to keep your champion in your corner, such as: