With the Olympics approaching, we’re about to witness the best athletes in the world perform at the highest level. What separates them from everyone else isn’t just talent or passion—it’s precision. The best in the world are measurement-driven. Imagine: A football game without a scoreboard A swimmer without a clock A golfer without a scorecard A comedian without audience feedback A movie without box office numbers A public company without quarterly earnings A professional bodybuilder who never tracks the weight on the bar It would be impossible to define progress, improvement, or success. Now think about the greats: Tom Brady.

The concept of minding your own business implies that while you are grinding away at your day job you need to be investing and working towards your future financial independence. Pretty soon you’ll be able to walk away from your day job and mind your own business full time.  The best way to do this is through the acquisition of real estate. Let’s take a quick look at where you are losing all your money: taxes. Taxes have been around since 1913 in the U.S. (earlier in England) and while the original intention was to only tax the wealthiest of

We’ve all had jobs we despised. We were underpaid, underappreciated, and bored out of our minds. We either quit these jobs or were fired for poor performance because we just checked out. Instead of falling into that trap, you need to consider every job an opportunity to learn something new that you will apply down the road to find success.   When you give people the tools they need to come up with extraordinary solutions, you are enhancing their lives for the future. You need to take this approach with your business. What if one of your terrible jobs had

Last time I gave you a laundry list of tips and tricks you can use to make your Word of Mouth (WOM) program work for you. Hopefully you’ve had some time to reflect and identified the ones that are the best fit for your company, products, services and target customers, so you can put them to work in your WOM campaign.   We will conclude this series on WOM with the specific steps to create a WOM campaign. These steps are:  Seed the market. Find some way to get the product into the hands of key influencers; Provide a channel

In the last post we explained how to conduct Word of Mouth (WOM) research and then put that research into action. Today we’re going to provide you with some proven ways to use WOM when building and executing your campaign The list below are some proven ways to use WOM that have been offered by George Silverman and can be found in his amazing book The Secrets of Word of Mouth Marketing. Here they are: Give them something worth talking about; Cater to your initial customers shamelessly; Give them incentives to engage in word of mouth; Ask them to tell