In the last post we started our series on word of mouth and explored how to make your customers’ purchasing experience a short, easy one. We are going to continue along that thread a bit today as we will be discussing the power of word of mouth and how to shape it to your advantage. The reality is everyone needs an advisor to guide them when they are making a decision. We often rely on the expertise of others to assist us in our decision-making process as we learn about their experiences. When you take the time to understand how

Today we’ll start a new series topic on Word of Mouth and how it can make or break your business in the blink of an eye. In this first lesson we will provide a clear definition of word of mouth and what it means for your business. Word of Mouth is easily the most powerful form of marketing and is absolutely free. People discuss ads they see, experiences they have, and the products they purchase. If you treat people well and spread the word about your new products and/or services in a positive way, you will attract the right type

The last few posts have focused on how to multiply the resources that you’ve worked hard to maximize.  In review, we have covered: Call in the Troops Bring ‘Em Out of the Woodwork Black Sheep Clients Olympic-Sized Sales Staff Open Water Fishing Call for Back-Up Go Big Online Bartering with the Best Giving Away the Farm Today we will conclude the series with the final three ways to multiply your maximized resources. We will highlight: Finding Your Pot of Gold Staying at the Top of Your Game Wealth from the Inside Out These final areas are all crucial to maintain

The last few posts have focused on how to multiply the resources that you’ve worked hard to maximize. Just to review, here is what we have covered so far: Call in the Troops Bring ‘Em Out of the Woodwork Black Sheep Clients Olympic-Sized Sales Staff Open Water Fishing Call for Back-Up     Today we are going to discuss the next three: Go Big Online Bartering with the Best Giving Away the Farm   Go Big Online There are businesses who solely operate online, those that only operate brick and mortar locations, and there are some that do both. Those

Last time we outlined how to start multiplying on the resources you worked on maximizing. We covered the following areas: Call in the Troops Bring ‘Em Out of the Woodwork Black Sheep Clients Today we are going to look at the next three: Olympic-Sized Sales Staff Open Water Fishing Call for Back-Up Olympic-Sized Sales Staff Now we are all aware that it isn’t possible to have a sales staff of 10,000 who are willing to work around the clock for free, but there is a tool that will mimic exactly that: Direct Mail Marketing. Direct mail is a written piece